Infoleven GmbH establishment

Infoleven GmbH establishment

It’s alive! Our baby shark, our mini me is here to wow you and to grow big! We are thrilled to present Infoleven GmbH! Our long-term vision and efforts to multiply the good practices at Infoleven on German ground have been crowned with success. You can find us under the number HRB 257936 in District court Munich.

For such a short time Infoleven GmbH managed to develop the magical superpower of turning ideas into successful digital products. And we bet you a high-class German beer we can prove it.

Top 6 complications in the process of software development

Top 6 complications in the process of software development

In the fast-paced reality of technology companies need to keep up with the competition in order to gain and retain customers. Good quality software is essential for many products and even more when software itself is the product. Creating it is very often a difficult path for many businesses.

The life cycle of the software product begins always with the need, the demand for the software. Startups and established companies come up with applications that would fill a certain niche, a gap in their or their customer’s operation. It is the “what” that comes first. And that is the easy part.

Capture the customer’s vision

The first struggle comes with the “how”. How to capture the customer’s vision of the product? Understanding the requirements in detail is the backbone of the entire software development process. Companies spend a lot of time in the process of building the grounds for a successful project and this involves many conversations with customer representatives and a higher expertise in envisioning the client’s wish. Here is where the foundations of the project are laid and it is the software architects who contribute most to this part of the endeavor. They are the application designers and need to go through a line of choices based on profound programming experience.

The modern environment allows and even demands using professional software service providers for developing top class digital products. If you lack the development capacity or the knowledge of the right software technologies, this might be the right choice for you. When you start working with a software development partner it is important to discuss together the product and the requirements you have. According to their experience, they should advice you for the right approach develop the best digital product for your audience.

Budget issues

“How much will it cost?”: the question companies ask the most before starting any project. There are numerous examples of wrong budgeting of projects and software development is not an exception. In most cases, software products do not come from a catalogue and don’t have a fixed price. Failure to calculate the budget can lead to missing deadlines and even cancelling the project. That is why different payment models exist, tailored to the type of labor, put into the project. In the permanent struggle to cut costs, not getting the numbers right can be a painful experience. Things can get out of hand very quickly so it might be best to be flexible and choose the respective approach, like a dedicated team, or go with the time and material option. This way you will be able to work agile, define the priority of your tasks and test the demo product or features accordingly.


Writing the code is the longest phase of the project, where the developers start building the structure of the software solution. Tasks are divided into units and spread among the development team. If one can assume that the coders know their craft, the challenge here is to have them work as a team in consistency and harmony. Enter the scrum master: an important role, that keeps the teams together, coordinates and helps on the way. They are the bonding agent, holding the structure and making sure targets and deadlines are met. The scrum master keeps the team’s communication upright and is always prepared for project deviations and headwinds.

Quality Assurance and implementation

OK, the software product has come to life. It is the bigger part of the project. The main goal is achieved and: hooray! – a happy customer. But if the software company cannot provide proper maintenance and support, regular updates and bug fixes, that product will reach the end of the road very soon. Software support should also be part of the project’s planning. It is a way to measure the reliability of the product and the business, that created it. Successful applications have a long lifespan and go through many updates and iterations, which are constantly improving the software, also adding new features to broaden its capabilities. From the beginning, your software development technologies should be defined according to the project specifics, but also the possibility to scale up the digital product.

The people

All of the above is in relation to specific functions that require knowledge and experience. Software development might be automated one day, but until then businesses will fight for the best talents on the workforce market. You can create top notch software only with top notch coders and architects. And a big issue companies run into, is getting those professionals. The demand for programmers in Western Europe requires a change in the way companies approach the software development process. It is now more often that they reach out to external software providers in order to fulfill the requirements and keep within the defined project timelines.

Those are obstacles that every software development business faces sooner or later, in one form or another. And some companies can handle one issue better than other. But to master them all, one needs to be an established software development player, or partner with such to be successful and up to date with the tendencies in the digital product development.

Driving the innovation – new software trends in the automotive industry

Driving the innovation – new software trends in the automotive industr

The digital transformation of the automotive industry is an ever-expanding and continuously improving the process of innovations, proudly revolutionizing the driving experience as we know it today. A vast number of mobility software solutions are being tested and implemented in our vehicles on a daily basis, and we are here to tell you all you need to know about the boldest, the smartest and the most innovative among them.

Let’s take a deep breath and dive into the amazing world of…

Autonomous driving

The terms autonomous vehicle, robot car, driverless car, or self-driving car all stand for the same thing, and this thing is not even science fiction anymore. The first genuine self-driving car became a fact in the 80s thanks to Mercedes-Benz and the Bundeswehr University Munich’s EUREKA Prometheus Project. Many companies have been working on their own prototypes ever since – with or without the professional help of external software providers. Some of them include giants such as Google, The Oxford University, Audi, BMW, Volkswagen, and more.

There are five different levels of autonomous driving. Level Zero means no automation at all, while Level Five implies that the car basically navigates itself without any kind of human conduction. The latest becomes possible thanks to sophisticated and advanced software artillery – a combination of artificial intelligence, IoT technologies, advanced GPS, computer vision, and many more. The combined effort of software engineers, manufacturers, and authorities are expected to result in the first safe, legal autonomous cars hitting the road in 2020.

Autonomous driving will probably be the most significant breakthrough in the automobile industry. It has the capacity to prevent accidents caused by human mistakes, send driving licenses and road police in the pages of history, reduce the chances of car theft and give disabled people chance for a brand new experience of the world.

One of the boldest scenarios for the future of robot cars is providing public service for shared vehicles, or the so-called “Robo-taxis.” The benefits of using autonomous shared vehicles may happen to be an adequate solution for the current problems which both the urban cities and the planet are simultaneously facing.

Automotive AI

Not so long ago the artificial intelligence was a matter of debate in our society in the same way some outlandish tribes questioned whether a camera could imprison their soul into a picture. Nowadays, the process of automation and digitization in the automobile business industry is unthinkable without the involvement of simple or more profound artificial intelligence systems.

Automobile AI is not only about self-driving cars, which we mentioned above. It’s about improving the safety and the driving experience in a variety of ways – from improved diagnostics and vehicle health monitoring, to driver recognition and personalized GPS marketing. What if your vehicle “knows” you well enough to adjust the temperature, the song, the seat, and the mirrors when you come in, and then offer you a ride to your favorite restaurant? What if someone breaks into your car and your car drives them directly to the nearest police department? More cool than creepy, isn’t it?

Internet of Things (IoT)

You’ve most probably already heard of things such as a “smart home” or a “smart city.” The recent bold implementation of Internet of Things (explained in detail here) in all kinds of business niches actually allows many of us to navigate through a “smart world.” And surprisingly, this smart world sometimes doesn’t even need our guidance to function properly.

Some recent IoT solutions for the automotive industry use the centralized data collection to greatly benefit vehicle connectivity, improve preventive diagnostics, and build considerable statistics to help in the later improvement of software and hardware technologies.

Long story made short, the Internet of Things transmits all kinds of data from and to the vehicle. It indicates the speed and position of other drivers, it makes the car “aware” of the infrastructure, and it collects and analyzes the performance of its components. Those exceptional innovations are expected to drastically drop car accidents as well as prevent expensive car repairs – simply because the vehicle could notify the driver upon the first signs of software or hardware malfunctions.

Connected cars

The connected car is involved in a constant process of “communication,” quite literally, with its surroundings, by using a 4G LTE Wi-Fi Hotspots. Those types of vehicles have constant internet access. They use cloud services and software-based systems to ensure excellent vehicle and device connectivity. Their vehicle-to-vehicle, vehicle-to-infrastructure, and vehicle-to-cloud connections provide all the opportunities for safe, smart navigation and are the base for the further improvement of the autonomous vehicles which we mentioned above.

Usually, the connected car has a built-in screen where the driver can see, manage, and use active connections. They can receive real-time traffic, weather and safety warnings, take advantage of predictive diagnostics and automobile health reports, as well as use various apps and digital mobile marketplaces.

Speaking of…

Digital marketplaces for automotive

Digital marketplaces for automotive are a revolutionary way to meet your new favorite vehicle without ever having to visit a showroom or use the services of a car dealer. Software developers are launching different apps for mobile devices and smart cars, which allow buyers and sellers to communicate freely and arrange various forms of car-related deals. Users are free to test-drive, rent, or even buy a vehicle directly from its owner – without the usual tons of paperwork, scheduled meetings, and complicated procedures. Some countries like England have an integrated digital marketplace for automotive where buyers can receive full information about the history of their second-hand vehicle – past technical issues, pain points and other details.

Most of the deals made through the digital marketplace for automotive are not supposed to engage customers in any kind of long-term commitment. In perspective, using such an application could easily eliminate the need for owning your own car or using expensive car rental services.

Electric cars & charging solutions

Electric vehicles are no longer an exotic idea coming from the distant future. Electric cars are being sold here and now to every person eager to own one. The ever-pressing issue is rather the improvement and accessibility of various charging solutions which could provide emission-free drivers with the optimal kind of driving experience.

Electric car charging stations nowadays could be both public and private. Any driver can choose whether to charge their vehicle from the comfort of their home or basically from any given point, as long as it is connected to the electricity. The ever-developing intelligent software of those charging systems ensures energy-efficient operations and perfect battery health.

The most exciting thing about the software trends in the automotive industry is that they develop fiercely and rapidly towards an entirely new world of customer possibilities. The automobile universe is on the verge of massive revolutionizing of the market – today’s luxury is tomorrow’s global trend, so now is the time for manufacturers and entrepreneurs to book their flight to the future or subscribe to the local museum.

Infoleven is dedicated to the idea of intelligently outgrowing the physical world and dive into the exciting smart possibilities of a computer-supported reality. We are continually using our expertise to provide valuable pieces of advice for startups and corporates to help them in achieving long and short-term business goals and create the digital products of the future.

What would business process automation need in order to ensure efficiency

What would business process automation need in order to ensure efficiency

Nowadays, almost everyone in the industry is talking about business automation. It is a cost-efficient, time-saving way to optimize your business processes and significantly increase ROI.

Just imagine what automating your processes could do to your business. It helps team members focus on the most important tasks and strategic goals taking productivity-eating mechanical tasks off the employee’s table. Furthermore, process automation provides significant opportunities to work more coherently because multiple systems, statistics, and approaches could be integrated together. This helps team members orient better and more clearly understand their tasks. Increasing employee efficiency drastically eases team management, and automation gives opportunities to assign tasks dynamically, providing an additional layer of flexibility to any project.

Core business processes and resources (like cash flows, raw materials or capacity) can be managed with the help of software and technology (an Enterprise resource planning (ERP) system).

Here is what ERP systems are all about:

Enterprise Resource Planning (ERP)

Enterprise resource planning (ERP) is a high-performance software that assists every aspect of business operations across the whole company. It encompasses sales, marketing, accounting, human resources, manufacturing, order management, distribution, logistics, and all other departments you can think of.

Common features include:

  • Customer Relationship Management (CRM)

  • Financial Management

  • Manufacturing and Supply Chain Management

  • Human Capital Management

  • Purchasing Management

Here is a real life example of how a custom-build ERP helps digitalize business processes:

Customer Relationship Management (CRM)

CRM system is a software platform digitalizing and automating processes for managing the company’s interactions with current and potential clients. A customer relationship management solution can be a part of an ERP system or could be an individually developed product.

Customer relationship management (CRM) software is used by sales, marketing, and business development professionals to:

  • Keep track of customers and their purchasing behavior

  • Identify business opportunities and new sales leads

  • Streamline the sales process and reduce repetitive work

  • Automate marketing processes, e.g., email or online advertising campaigns

  • Manage social media accounts and campaigns

  • Facilitate better support for current customers

Financial Management

One of the core functionalities of an ERP system you should consider is financial management, ensuring companies meet financial, reporting, and tax requirements with a single banking, payment, and accounting system. This way you could flawlessly manage and monitor your due/owed capitals and free cash flow.

The functionality also provides managerial personnel with a clear picture of business development, opportunities, costs, and trends. One of the most powerful tools you can invest in is building a real-time financial reporting and data analytics functionalities that give managers the opportunity to monitor the measurable performance of different departments.

Manufacturing and Supply Chain Management

One of the surest ways to reduce costs and secure high ROI is to implement efficient inventory management. All data regarding the process could easily be stored in an enterprise resource management software. This process of digitalization helps teams plan and react according to the information in the ERP, increasing employee efficiency and the quality of the work output.

Other useful functionalities include workflow management and quality control which can substantially optimize the required times to do some everyday activities. A powerful tool you can use for insights into managerial decisions and that provides extreme flexibility is a real-time reporting and monitoring of demand, supply and production.

Human Capital Management

One of the first things to consider when designing the employee management functionality in an ERP system is to implement different levels of access. This provides everyone one in the team only with the data they need to perform their tasks, ensuring an additional level of security against information breaches.

Another vital thing to consider is the exact process of delivering tasks. This means that each project should have specific information that will be helpful to all members working on it. Our practice has shown us that the minimal data you include in each project should involve at least the following fields:

  • Client – name of client plus contact info so that the sales/support team could easily approach them

  • Tasks – to give employees a precise idea of what is expected of them

  • Employees – provides a list of employees working on the concrete project to facilitate easy communication process

  • Deadlines – give employees and managers a clear view of when a project and/or tasks should be finished to be able to organize work and prioritize particular activities

  • Description – for any additional information or notes that may help other employees, e.g. “the client doesn’t want to be contacted on Tuesday”

Having this data implemented in your ERP system will help you align the efforts of different team members. You could also add monitoring and reporting capabilities to ensure you could accurately measure the performance of each employee. Many companies have also moved their talent pool databases to such platforms to automate parts of the recruitment process.

Purchasing Management

The ERP’s Purchasing Management module helps organizations to automate, optimize and control their procurement processes. Purchasing is usually quite different and unique for every organization, so you should require as much flexibility and options for customization to the ERP as possible to be able to achieve your goals. In the best-case scenario, the module should include and automate all of the purchasing processes and have all the needed tools for the organization. Some basic functionalities within the module are:

  • Managing a supplier/service provider database

  • Processes of identifying potential service providers

  • Comparing propositions

  • Automated purchase order processing

  • Billing processes

Other useful features could be easy and quick invoices approval workflow; automated e-mail templates and functionalities; secure purchasing contract management; dashboard with data analytics and custom reports.

Purchasing Management is usually integrated with supply chain management, inventory and accounting modules in the ERP system.

Customize your process automation

Of course, there are plenty of ready-to-use solutions available in the industry, some of them with great advantages and teams of professionals. But why and when you should consider building a custom ERP solution for your business success?

Many more businesses challenge the status quo of their industry and find their way to success through developing custom high-performance ERP solutions. For many companies standard solutions doesn’t really work and can’t help them drive up real lasting results. A lot of them are facing different troubles such as: the build-in functionalities don’t correspond to their own processes and don’t really solve their problems.

The main issue in such cases is that the company has to adapt its processes and work to the specifics of the software. When developing an ERP solution from scratch companies have the opportunity to do the opposite – to adapt the system and functionalities to their specific workflow and requirements.

One of the essential things to do when designing your own ERP platform is to make sure it’s tailored to the needs of your business and can perfectly fit your structure and work approach.

Ability to Scale for the Future

Probably one of the most important aspects to consider when designing your ERP system is whether it can answer your future needs. Developing such a platform is a costly initiative, and this is why you need to ensure the investment is worth it. You don’t want to invest in developing a solution you’re going to use for the next 2 or 3 years and then ditch to build a new one. It’s best to think of what tomorrow can offer and ensure the software can meet the requirements of your scaling business.

Intuitive Design, Training and Maintenance

Keep in mind that every solution, ERP systems included, has to be deployed in the company. This means that you can’t simply implement it one day and expect every employee to know how to use the platform efficiently. This is why it’s vital to aim for clear, easy-to-navigate design that is intuitive to orient in. Doing training for employees would ensure faster and smoother implementation of the system.

One additional benefit you definitely need to consider is if the software development company you choose to develop your platform can provide further maintenance and help you with any future problems regarding the platform.

Mobile Version

Having a mobile version is a key aspect that allows everyone in the company to access the platform from anywhere and at any time. It gives the managerial personnel, easy monitoring and task-distribution capabilities ensuring managers have quick access to the solution whenever they need. Furthermore, it provides employees with constant access to vital work-related information when necessary. This could help them perform their everyday tasks much more promptly and successfully. Most importantly, the mobile approach gives any project an additional layer of flexibility and ensures constant communication between peers.

Build Your Platform and Reshape Your Industry

Process automation is one of the most efficient ways to optimize everyday processes, increase efficiency, and secure long-term business success. ERP software solutions can help you achieve more, due to their endless possibilities encompassing processes, projects, tasks and strategies in a single system that helps align the efforts of all team members. However, designing such a platform can be a costly initiative, so you should be very strict in implementing the little tech tricks above to have all the functionalities and capabilities to optimize your processes effectively. If you like our professional advice, you might consider choosing us as your trusted provider of customized ERP solutions!

How IoT Solutions transform businesses and everyday life

How IoT Solutions transform businesses and everyday life

Until recent years, the Internet of Things (IoT) was a phenomenon that just a few understood. However, with the time passing IoT as a solution became widely used as it proved itself as an efficient tool to increase productivity, decrease costs and offer a product your consumers and employees will remember.

How does an IoT system actually work?

The IoT system is a network of sensors and/or physical devices that basically are getting some sort of data (for example the temperature levels in our home). The sensors/devices usually are connected to a gateway which acts as a bridge between the devices and a central location. The central location is a cloud or a web server where the data is transferred – through cellular, Wi-Fi, Bluetooth or other connectivity method. Then the data is fetched and analyzed by a software and in some cases the software could decide to perform some action (e.g. send a notification or other).

At this point all the steps are done without requiring human-to-human or human-to-computer interaction which is impressive. It’s one of the reasons the IoT became so popular and used for a variety of business needs and different kinds of optimizations.

The process continues with the representation of the data in a user interface (UI). The user interface basically allows the human-to-computer interaction (when any is needed) – the data is represented in a way that an individual could understand (chart, graphs, etc.) and will have the possibility to interact with the system.

In practice:

A lot of IoT products use a  mobile application as an interaction tool. The mobile application will allow the end user to see the processed data and to perform some action if needed through different functionalities build in the app.

It’s quite important how that connection with the user is made – the structure of the app, what are the software functionalities and the possibilities that the user has, what content should be available and in what form, etc. That is what the end user sees and feels when using the app, and often he/she will evaluate the product for the UX/UI itself, along with the other technical characteristics. A professional User Experience design (what is UX design)  will be a great benefit to the user in order to have a good, understandable overview of the information in the app and to use the build-in-functionalities in a simple and practical way.

Of course, there will be other important and crucial steps related to the development of an IoT project as well. It really depends on the goal and the complexity of the projects, but some common implementation challenges may arise such as:

  • – High investment costs

  • – Technology limitations

  • – Data security and privacy issues

  • – Required infrastructure

  • – Integration with other systems

  • – Intelligent analytics and actions

  • – Cost of new devices, user adoption cost and other

  • – Selection of partners and software service providers

Here is how the Internet of Things can be implemented in different businesses to provide them with incredibly effective solutions that skyrocket your success:

Governments and Smart Cities

Today, our cities continue getting bigger, commute times longer and the impact on our environment getting even worse. Embracing smarter, technology-enabled solutions a.k.a ‘smart cities’, will help humanity deal with problems such as population growth, migration, healthcare challenges and resource depletion.

The idea of smart cities is usually perceived as what the future will look like – buildings reaching high into the clouds or flying cars navigating almost virtual motorways.

In reality, the Internet of Things is fundamental for smart cities and creates opportunities to improve and transform the lives of its citizens and the environment, while closing the digital divide and allowing businesses to innovate via data analytics. In short, the ‘smart city technology’ will pave the way for a future where everything is affected: intelligent traffic signals, parking, smart meters for utilities, radio frequency identification sensors (RFID) in pavement or Wi-Fi kiosks, you name it.

  • – Smart Parking – with the increased number of vehicles and parking load the IoT solutions allow drivers to find a spot easy and stress free. The on-street parking management tools create real-time parking map with occupied and available spots. This is possible with the help of installed in-ground parking sensors, intelligent cameras, parking meters or GPS services from driver’s smartphones which collect the data.

  • – Intelligent Traffic – one of the challenges of the mass urbanization are the traffic jams, causing stress, loss of money and time, as well as extra carbon dioxide emissions. An intelligent traffic management system is a cost-effective way to regulate traffic flow more efficiently, using data from different types of sensors on the road and GPS data from driver’s smartphones. The wireless connectivity of existing city infrastructures could measure and predict road load and in addition direct and manage traffic accordingly.

  • – Security cameras – another innovation asset of the connected devices world are the smart cameras. The increasing city population leads to larger traffic volume, violations and accidents, criminal activity and terrorist attacks. IoT smart solutions can ensure safety of the traffic, more efficient urban mobility and security of the people, providing real-time analysis of traffic patterns and crowd movements. Network connected cameras can be used also for Building Information Management (BIM) and Business Intelligence (BI) in retail. Integrating different systems through IoT like video surveillance cameras, smoke detectors, door controllers will allow remote management and even smart devices to make independent decisions on their own.

  • – Environmental sustainability: recently, many cities have upgraded their infrastructure, using sensing technology and data analytics to better manage urban assets such as public transit, waste management, waste water systems and roads. In other words, overall usage is an entry point for smart cities – both residential and commercial buildings are more efficient, using less energy by the installation of smart meters, home solar power systems and electric vehicles, hardware and software technology that allow better grid management and power production through different sources and distributed energy production.

It’s an idea of collaboration between citizens, the public and private sectors for sustainable transformation and growth that engage governments, citizens, visitors and businesses in an intelligent, connected ecosystem.

Automotive industry

If we turn our attention to the automotive industry, the benefits from the connected devices for drivers, passengers and manufacturers are unspeakable. Smart cars revolutionize the traditional concept of an automobile, providing enormous amount of new opportunities for a creative mind. The main novelty of the connected car, equipped with Internet access, is that it can transfer driving and vehicle data to a cloud. But how exactly can we take advantage of this?

  • – Vehicle to vehicle connectivity (V2V) – V2V technology, which transmits speed and position data to other surrounding vehicles on the road and helps preventing accidents, is the first step to autonomous driving. V2I (vehicle-to-infrastructure) is the second variable to ensure safe autonomous travel, giving the opportunity for the vehicles to transmit information with the infrastructure components like traffic lights, lane markers, streetlights and parking meters. Scientists go even further in their thoughts for the future – developing a Brain to Vehicle (B2V) system enabling us to control the vehicle using brain signals.

  • – Smarter diagnostics – with the help of Internet of things, the driver gets the right maintenance information in advance and can prevent expensive repairs. Predictive maintenance technology uses IoT connectivity tools to monitor and collect data about the performance of various car parts (e.g. Battery of electric vehicles). Next, the information is transferred to a cloud in real time. With the help of machine learning algorithms, the risk of potential hardware or software malfunction is evaluated. The driver is notified for any necessary service or repair needed.

  • – Data acquisition – In addition to the car and machine data, IoT solutions also collect driver behavior information, which allows automotive manufacturers to provide users with tailor-made and optimized travel experience. This includes receiving custom driver assistance features, map and traffic updates, fixing bugs and problems.

  • – Real time fleet management – IoT smart connectivity devices utilize this process as well. Integrated cloud-based platforms and advanced software are the base of managing the great volume of fleet and asset data collected in real time. Moreover, with the help of IoT and technology, fleet operators will have in-depth analytics and performance statistics for vehicle positions and routes, mileage and fuel consumption, remote car diagnostics, etc.


In an industry that is responsible for people’s health, every innovation that can lead to real results is met with open arms. IoT is no exception as it’s already providing some outstanding solutions that were unthinkable until recent years:

  • – Monitoring Patient Vital Signs – This way doctors could easily see how patients are no matter if they’re hospitalized or not.

  • – Provides Adequate Assistance Promptly – in cases of worsened conditions (e.g. Alert the medical team if patient’s blood sugar has raised).

  • – Ultraviolet Radiation – Measurement of UV sun rays to warn people not to be exposed in certain hours.

We’ve given our own contribution to the healthcare industry by developing the Telehealth system providing remote health services. It basically monitors patients’ vital signs, alerts medical staff in case of need, shortens the delivery time of health services, and reduces transportation costs.


Due to the fact that retail businesses offer products to much broader audiences in a highly competitive market, it’s usually one the industry most dependent on technology in general. Consumers are looking for what differentiates brands from competitors, and IoT could help you provide a unique user experience and flawless delivery:

  • – NFC Payments – The payment process calculating the price based on the duration of the activity or the location, allows companies to more properly value their services or products. Such IoT solutions are widely used in places like gyms, theme parks, public transport, etc.

  • – Supply Chain Control – One of the most essential things in retail is that you need to satisfy the need of every client. Saying you don’t have a particular product will just make consumers purchase from the competition. Here Internet of things technology can make it much easier to monitor and manage your supply chain, and to ensure excellent storage conditions.

  • – Product Tracking Functionality – Can serve as a key differentiator for consumers when choosing between you and competitors

  • – Smart Product Management – These IoT systems are outstanding performers for brands that have a physical store. They can restock automatically and control the rotation of products on shelves. This way you can be sure your consumers’ needs and interests would always be met effortlessly.

To attract consumers, you have to constantly be on top of the wave and that includes using the latest technologies in the field to offer memorable consumer journeys worth sharing and recommending. In such case it’s important to look for IoT solutions that allow consumers to interact with them. Also, you have to think of a way to make web or mobile integration, so the user could easily share it with others and thus your brand to reach a broader audience.

Infoleven embraces the new smarter world where the physical environment could be integrated into a computer-based system. This gives us an opportunity to “communicate” with the surrounding, monitor different parameters and react based on them. Our team is dedicated to creating a world where technology helps businesses and people do more each day and achieve real lasting results!

The nightmare before Christmas is just for those who dare!

The nightmare before Christmas is just for those who dare!

Oh my! Another year coming to an end, leaving us proud and highly motivated. We’ve been through many ups and downs but only to grow and become better! Together we achieved a lot, we were fearless to make mistakes and never stopped learning. Already excited about the achievements ahead of us in 2019, but it is time to celebrate first.

With just days to go for Christmas, our hearts are filled with excitement and the preparations are already in full swing – decorating Christmas trees with ornaments, the office shining in vibrant sparkling colours, and of course – exchanging gifts.

But this is not it! Our Infoleven Claus hold a big surprise for the whole team – PlayStation console – to ensure that apart from working hard on our software projects, we will share some fun together.

Exceptional at what we do, we also have unheard-of parties! This year the Halloween spooky spirit stumbled through a portal to our Christmas celebration and turned it dark and horrifying. Colours – black and grey, corners – draped in spider webs… spine-chilling portraits giving you a scare. The nightmare before Christmas is just for those who dare!

The Infoleven team

Great Cause - Happy Paws

Great Cause - Happy Paws

We do believe that one must love what they do! Loaded with never ending enthusiasm, Infoleven family decided to spread their loving attitude and engage in a social initiative – dogs walking. We packed our smiles and positive vibes and warmed up a couple of hopeless hearts at the Bogrov Dog shelter!

Sunny Sunday brought us lots of dog tails wagging and tons of joyful canine kisses which filled our cause with meaning. We showed beyond doubt that except from being successful we do make the World a little better!

… and to our fluffy new friends – we hope to see soon again!

The Infoleven team

We are stronger together

We are stronger together

At the very end of August, 13 crazy heads of our big family took on a courageous 90-minute journey filled with countless riddles and funny situations that failed to scare the unconquerable squads ‘Shokoladche’, ‘Computers’, ‘Monkeys’ and ‘Winners’. Oh, what a surprise, the ‘Winners’ won the Big Game!

For some of us mastering code writing and developing great software solutions were way easier than the challenges this outdoor escape room had to offer.

Apart from the battles we face at our work place, this captivating game with puzzling hints, solving mysteries and outsmarting time once again brought our team together only to earn another major achievement. We not only added more unforgettable memories to our story but proved that a great team can peak a mountain!

The Infoleven team

How to make UX design contribute to your company’s goals

How to make UX design contribute to your company’s goals

What is UX Design?

As we’ve already mentioned UX Design is constantly mistaken with “making websites”, “drawing”, or “mapping user experiences”. While all these statements hold some truth they give an incomplete definition of what the work involves. UX Design is not a single step in the process, it’s the process itself, evolving through its numerous stages:

Scope – At this initial stage the concept is being shaped. You have to work with data, research, ask colleagues for opinions and follow your intuition to determine peoples’ interests, needs, project goals. It’ll help you get critical insights into your business and the strategy you should be using by answering questions like whether your product is actually of any value to consumers and whether it positively impacts their lives.

Strategy – While planning how the concept should be build it’s essential to focus both on company’s goals and consumers’ needs to offer a smooth valuable experience, people would love to talk about. This is why it’s important to consider audience-specific functionalities and content requirements. This is also a good time to build your business model as you’ll need to know how much clients will be willing to pay for your product, whether you are working to attract a broader audience or very tightly specified one, what are the typical user behaviors of your buyer personas, and other similar questions.

Structure – People use apps and websites from 2 main reasons: to find information (Article Explaining UX Design) or to do something (Hire a website developer). At this stage we have to basically map out the user journey and ensure 2 key things:

     – That all the information is easily accessible, intuitive to find and understandable;

     – Provide a smooth user journey that will help the consumer perform their desired activity;

Skeleton – At this stage you’re already picturing how the website should look overall. You have to focus on structuring content so it could be easily accessed, feel natural and provokes users to act on it. You’re now putting the finishing touches on your concept and polishing it to be able to turn it into a visual user experience.

• Surface – Finally, it’s time for the visual design of your website. It should be appealing to the audience, intuitive to use, and easily accessible. Visual design is a great way to emphasize core parts of your user journey and CTAs that will help you move leads down the funnel and reach predetermined goals. So make sure you keep up with latest tendencies and design based on the data you’ve gathered so far.

It’s a relationship

The first date, the first interview, the opening line, or the brand’s name – every beginning relies on a momentary impression. But for a relationship to bloom out of this short experience it should evolve over time. For this to happen, you need an entirely coherent story that will connect with people on all levels. Perception, action, motivation, cognition, they are all essential parts, without which all that you’ll have is just a moment that will never be able to outgrow time and become a relationship. Same goes for any product as well. You have to grab your consumers from the very first meeting and continuously build up the experience from there. UX design is about creating a meaningful relationship with your audience.

Nowadays people buy with their hearts. The practicality of 20th-century consumer behavior was lost in time. Tendencies are that by 2020 “experience will overtake price & product as key brand differentiator”. And that’s why every project should answer three simple questions.

• Why? – What’s the users’ motivation for using a particular product and would they have any? What might create such desire?

• What? – What are you offering in terms of functionality; what can your product do and is it useful in the first place?

• How? – How are people going to hear about it and gain access to your product, what aesthetics would help you on the road, how are you going to reach your target market?

Don’t start writing obituaries yet

UX is all over the media since 2005. With the development of the industry, many have argued that the end of user experience design is coming. These people just can’t see that, instead of disappearing, UX design is actually reshaping. Some of the professionals in the industry have oriented towards new fields such as AI, others have focused on a more deeper specialization in specific areas like UX writing, prototyping, or motion design. And some became “product designers” – the new equivalent of a UX designer which broadens the scope beyond simple interactions and emphasizes on strategy and development.

We want it right now!

Due to the rapid development of technologies in recent years and the immediate adaptation by biggest brands, consumers now expect every company to put up with the standards of today. They are impatient and, due to the high levels of competition, clients would not wait for anyone to adapt while they can just choose a competitor offering the same service or product in a much more accessible or fun way. Everything in the world we live in happens now. News and events are live-streamed, shared and viewed by millions in real time, Snapchat offers a feature that could literally follow your every step, users can connect with anyone in the very minute they want to. Companies are trying to answer this real-time market, and thus a lot of them now offer a 24/7 support through chatbots. The little digital buddies are so smart that they post emojis, give information and links, and could even tell you how to make a transaction. There’s a new real-time digital world, and every business must take it into account!


As we’ve already pointed out – people nowadays buy through the heart not through the shelf and are affected by a fully coherent story on all levels. This said storytelling becomes a more vital part of the business with each year. Users expect to see, hear and be able to feel the story on all channels. They want it moving and developing. In the same time, visual experiences have been the king of engagement. They are an easy way to convey information and call-to-actions to your audience and create lasting user experiences. The aesthetics should focus on core messages; their purpose is to deliver these messages to the public in an understandable and appealing way through visual layers. The easiest way to do that is if you have written down the ideas you need to communicate with the audience and start designing from there. It doesn’t matter if you have the most excellent product if there’s no one to hear about it and data storytelling is the best way to deliver your messages!

Multidimensional branding

Today we view brands as much more than the gods that deliver products to us. We look at them as equals, as living beings who are judged on their actions have their appearance and character. And some have managed to not only understand this but use it on a branding level. Google now has its own voice it’s associated with. Chatbots speak differently and have personalities – some are sarcastic others are so polite you could get diabetes. We are now talking of different “tones of voice” with which each brand chooses to tell its story. People demand experience similar to the one they have with other human beings and the business is rapidly providing and shaping its new face and character. And to be honest, without UX design that would’ve been quite impossible.

Did ideas about your own brand started popping in your head? Can you hear its voice already? Is it male or female? Don’t be shy, share your bold ideas with us, we’ll help your brand deliver experiences people will never forget! Be part of the change, don’t just watch it! Share your ideas with Infoleven now!

The Digital Revolution of The New World: VR & AR

The Digital Revolution of The New World: VR & AR

VR & AR today are the technologies everybody talks about. Still, the end-user has had little interference with both. Products like the Oculus Rift are already in stores, but they’ve not yet become the next smartphones, while others like Google Glass are almost impossible to come by. But what are the VR and AR? Are they the next big thing or just an overhyped technology? Are they the leaders of a new digital revolution or just a new means of entertainment? That’s what we’ll try to answer.

What are we even talking about?

VR (Virtual Reality) & AR (Augmented Reality) are two ways that tech can change the way you see the world around you.

VR is “the use of computer technology to create a simulated environment.” Meaning you are transported to an entirely new wholly digital world which has nothing to do with reality. The people, looking like some strange versions of Robocop, wearing tech helms, covering their eyes, these are the people who use VR!

On the other hand, AR is not some kind of competitor to VR. They’re in fact interconnected, and in the core, they both have two similar techs, but there’re some crucial differences. AR is an “enhanced version of reality” that overlays digital elements onto the real world. It uses the environment around us and builds on it.

That’s not a big thing!

Let me be honest, the first time I encountered VR & AR, I wasn’t impressed at all. I thought they’re far from practical and are created just for the sake of presenting something new. I didn’t believe they would’ve been able to change the world by a bit. Until I made my research …

I was blown away by the ways they’ve already been implemented all around us. And after I started thinking about all the possibilities they’re unlocking, I immediately wanted to make all my projects connected to VR or AR. Today they’re all around us more than we think. Let me present to you just some of the things these miraculous technologies have already changed irrevocably.

VR – The means to entertainment that outgrew its end

The first time I encountered VR at first hand was through the Oculus Rift. At that point, I was really under the impression VR presented extreme possibilities for the world of entertainment. It wasn’t about playing games or watching movies anymore; it was about living in the world they create, breathing in this world, experiencing it and its possibilities first-hand. That was the first time I felt like a superhero, literally. But that’s how the means outgrew its end:

• Hospitality Industry

The part I hate about trips is the preplanning. It takes an enormous amount of time to browse through hotels’ websites to pick the one that suits you and yet you might get your dreams destroyed when the time for accommodation comes. But today more and more hotels offer a virtual tour. You can roam around the lobby, SPA centers, restaurants, rooms, corridors, and facilities. Hotels like the Marriot have opened all their locations around the world for virtual touring. And such practices come with a queue of clients, some experiencing VR and getting to know your brand, while others are just hoping to find their desired place and book it as soon as possible.

• Fashion

If you are a geek when it comes to haute couture, you probably already know this, but fashion has always been among the trendsetters when it comes to marketing. And VR has made the world of bold ideas and exquisite taste even broader. It gives an enormous opportunity to present collections to a wide audience ubiquitously in a new and engaging way. Among the first to realize this was Topshop who’ve transported people to the front row of London Fashion Week 2014 through a VR experience  This way the fashion campaign not only prolonged its life but outgrew its usual audience by miles.

• Medicine

Starting as an entertainment mechanics and later broadly used to help the business and marketing campaigns, VR became even a life-saving practice. The technology found its way to medicine and became a revolutionary treatment method for pre-operative anxietypain and stressbipolar disorderparaplegia (impairment in motor or sensory function of the lower extremities), and memory loss. Stanford Medicine & Lighthouse Inc. also introduced a new way of diagnosing congenital heart defects and other heart-related issues through a 360 graphics display. This technology significantly decreases the risk of wrong diagnosing and makes the communication between patients and surgeons way more efficient.

• Crime Investigation

VR gave investigators the ability to surmount some of the challenging conditions when examining a crime scene. Basically today some police forces can recreate a crime scene, giving them an unlimited amount of time to investigate. The technology significantly increases the effectiveness of crime investigation, and many companies have started developing various software products for the field.

• Automotive Industry

Let us be honest – nobody imagines dying at the workplace. But in the near past, people who’ve been testing for the automotive industry were at least risking an injury. Today, thanks to VR, routine tests are easily made through virtual simulators, even professional drivers nowadays are practicing through those. If someone is honestly happy about the rise of VR, these people are for sure among the cheering.

• Training

Have you heard that a cancer surgeon trained more than 13 000 medical students through a 360° live video? He literally invited everyone in the operation room and showed them how practical education and VR go hand to hand. Just think about the countless possibilities that virtual reality presents to a more in-depth practically oriented video training. This could forever change the education system as we know it.

AR- from catching Pokemon to changing the world

The buzz around AR has always been around, we’ve been watching movies about technologies that build digital layers onto the environment for years, and most of us craved for using them. The first real social blaster that the industry introduced though came a bit late, but as anticipated, it became not only a trend but a phenomenon. Pokemon GO introduced us to the countless possibilities of AR. I can remember the millions of people roaming the streets chasing and catching Pokemon. The in-game shop also let users buy and place lures. This quickly became a feature in real life as cafes and bars soon started using those marketing-wise to lure not only Pokemon but players who wanted to catch those and thus became everyday customers. What’s extraordinary about AR is that it’s a collaboration between the real and the digital and the options it presents to us are countless. Let’s take a look at how it actually boosted the experience many businesses offer their customers:

• Cosmetic Retailers

The old-day of browsing through catalogues and buying a lipstick you’re not quite sure will suit you, are over. Today retailers like Sephora offer clients virtual rooms where they can test how products actually look on them. You can put on makeup, lipstick, and even nail polish, to determine whether it’s your product or not. AR changed the way we shop forever; it made it an experience of buying through the heart, not through the shelf.

• Quick Service Restaurants (QSR)

We live in a society which speaks about the healthy lifestyle more and more. With it, the QSR, which fit our quick-paced daily routine but usually do not offer the desired calorie standard, have to attract customers through more than just a service. This is why many of these restaurants are looking for the personal-touch for clients. AR gives them this incredible opportunity. Chains like Starbucks, who’ve always been the tech savvies in the industry, started presenting clients with various interactive surprises like the “Every Love on Every Cup” campaign. The marketing stunt around St. Valentine’s Day made coffee cups come to live once scanned via a smartphone and presented clients with various personal animations that made everyone eager to buy their next coffee.

• Furniture Retailers

One of the most tiresome and nerve-racking experiences in everybody’s life is the renovation. I remember how we use to walk around stores with a meter, pictures of the apartment or house we lived in and a bag of patience so you can measure everything and try fit it under the same roof. Thank god that retailers like Ikea started introducing their AR apps that let you choose a piece of furniture and see how it looks in the environment without ever leaving your home. Then you only add it to the basket and turn this dreadful experience into family fun. I personally just have to thank everyone involved in the development of such applications. It saves months!

• Browsers

Have you heard of the new AR browsers? They practically let you interfere with the environment on a whole new level. You have to just aim your camera at a particular building and information will start popping up on your screen. You’ll be able to see the building’s history, estimated value, offices of companies there, restaurants and anything you might want to know. The possibilities here have no end, so I suggest you just google Argon4, AR Browser SDK, or some of the others and give them a try!

• Marketing

Usually, a sign of a great campaign is one that manages to combine both offline and online experience for the audience. It shouldn’t be too complicated though as most people will ignore it unless there’s some great reward at the end of it. AR practically does all that and everything that the user needs is a smartphone, a thing that now almost everyone has. Marketing has leveraged on AR more than any other sector, to be honest. Now you only need to scan a movie poster and your phones instantly play you the trailer and suggest ways to buy tickets. There are campaigns against pollution that turn your head into a recycle bin, and you have to save the Earth from raining trash. Universal Studios offer a meeting with Jurasic Park’s dinosaurs  and the US Postal Service let users scan mailboxes and be treated to a holiday animated card. AR helped shape the market to a place where consumers search for a more personal touch and buy with their hearts.

• Technology

Although the Glass Project (originally known as “Google Glass”), did not turn out to be the next iPhone, it still looks promising, especially the Enterprise version, Google have promised on bringing to the market. These smart glasses use the environment overlaying it with contextual information and primarily serving as smartphones or even computers you carry on your eyes. The project is yet to be refined as now it’s available to a very limited few, but this is one of the things in the area you should be looking for. Personally, I am craving to lay my hands on those smart glasses for a few years now!

So, what about the tomorrow?

With all these things said and examples been given, just think about how AR and VR can change the way the society functions. They could revolutionize the education system, business, medicine, crime investigation, architecture, and our lifestyle! Are you thoughts already drifting towards a new invention that will shape the tomorrow? You don’t have to be a tech-savvy to have an idea that will change the world. You just have to find the right masters of technology that’ll help you pave the way towards a tomorrow we’ve been reading about for years. Be brave and start your digital revolution, Infoleven is here to craft you the tools of change!