360-degree view of customers
This is a system of client profiles, which records detailed customer information from different channels and accounts. Key data relates to demographics, financial transactions, environment (profession, education, income and even merchant records such as retail purchases and travel expenses), behavior (ex. digital footprints that the customer leaves when visiting the company website, using mobile app or interacting in social network) and social (customer 'Likes', retweets and comments).
The 360° view provides the user with customer insights and analysis, giving the opportunity to improve client segmentation and predict client buying behavior. Collected data also helps to deliver adequate support service, personalized sales proposals and marketing messages. This results in improving customer experiences and engagement.